GoPBN Blog - A Wealth of Knowledge for the Modern SEO

The GoPBN Blog focuses on actionable strategies to create and grow a Private Blog Network effectively. Get the latest on SEO strategies, tips, case studies, ideas, and best practices.

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The GoPBN Blog focuses on actionable strategies to create and grow a Private Blog Network effectively. Get the latest on SEO strategies, tips, case studies, ideas, and best practices.


Off Page SEO: 13 Useful Strategies To Boost Your Ranking

You are struggling with your Off page SEO. Right? These 13 Best Off Page SEO strategies will help you rank your pages higher than your competitors.

Affiliate Marketing: (Create Your Online Income Today)

Affiliate Marketing is your way to find right products, right partners and a right audience to promote these products to make money online.

Local SEO : The Beginner's Guide

The GoPBN Blog focuses on actionable strategies to create and grow a Private Blog Network effectively. Get the latest on SEO strategies, tips, case studies, ideas, and best practices.

Structured Markup - The Beginners Guide

Learn about the structured data markup and improve your CTR in the search engine. Schema Markup Guide for beginners.

38 SEO Tips to Boost your Rankings (Instantly)

Boost your SEO with this 38 SEO Tips. The small steps can influence and improve your site position in google. So, take action now.

Google's Infinite Knowledge Snippet is Here! (It's Scary)

SEO is changing at a rapid pace, and with Google launching it's Infinite Knowledge Snippet, the future of SEO can become more challenging in 2017.

SEO Sunday 2016 - December Week Three!

GoPBN SEO Sunday 2016 December Week Three Edition curates the hottest, most trending news, blogs, SEO articles in the blogging industry.

Off Page SEO: 13 Useful Strategies To Boost Your Ranking

Wow,

You survived with Your On Page SEO.

Surviving OnPageSEO

You experienced and won all those hard obstacles.

Like, how to optimize your site for a higher ranking and how to create high-quality content for your trusted readers.

Including Meta Title, Meta description, URL, and everything else...

You worked hard and did a great job.

Excellent!

But, Wait?

What about Off Page Search Engine Optimization?

Are you still struggling with Your Off-Page SEO?

Is Off-Site SEO only about getting backlinks from other websites?

A lot of SEO analysts will debate for hours justifying Off-site SEO only exists for earning backlinks.

This is not entirely true. Is it?

We will clear it soon further in this article.

Well, You already know how this can affect your overall performance in eyes of Google, who will not rank your site on the first page.

Unless you increase the authority of your site and show Google your ability to serve its visitors better than any other competitor of yours.

But, How will you do it?

What will it take your site to top Google Ranking?

How can you reach influencers, and Other master bloggers to help you to rise as a shining star of your SEO.

You want this all. Right?

Off Page SEO GIF

I have got your back now.

This article will help you to take your Off-Site SEO to the next big level.

All you have to do is reading it till the end, understanding and using all the resources to grab the top position in Goole Ranking.

Here we go(Not Fast and Furious, OK).

Save it for the growth of your site authority and higher ranking.

Pro Tip: If you are a complete newbie in SEO world then this article What is SEO and how it works will help you.

What is Off Page SEO

Tell me one thing, have you ever heard these names like Social Networking, Blog comments, email outreach, video submissions etc.?

What?

I know that you are already familiar with all these factors which drive traffic to your site.

Off page SEO Infographics

I will cover all elements of this infographic later in this article.

Just keep reading to learn about them.

Before understanding Off-page aka Off-Site Search Engine Optimization, let's get a quick look on SEO.

What is SEO?

Here is what Wikipedia says about SEO.

SEO Definition

Didn't make much sense. Right?

Oh! It didn't make any sense at all. OK, OK.

I told you, I have got your back.

Now read this,

SEO is the process of earning quality traffic on your website by virtue of optimizing your site and its content to win top position in any search engine's page results.

By earning quality traffic I really mean that you have to earn it.

You have to utilize all genuine and possible ways to rank your site.

You have to work on the design, speed and every technical aspect of your site to make it comfortable for your visitors.

And you just can't ignore one thing.

The importance of writing high-quality content.

And using videos, infographics, image optimization and relevant resources to actually help your readers.

If visiting your site doesn't make them feel a better experience than your competitor's sites then forget the top ranks.

I will share an important resource on On Page SEO in next section of this article.

So, continue reading.

Off-page SEO is to use all of the techniques, activities, and measures outside of your website to rank your page higher than your competitors within search engine page results.

But,

What are the important factors of Off-Page Optimization?

They are:

• Getting Links from the homepages of relevant websites.

• The number of domains linking to your website.

• What is the page ranks of the linking page?

Page authority of linking domain.

• Links are relevant or not.

On-Page vs Off-Page SEO, don't do this anymore

on page SEO and off page SEO difference :

Image source

Some authors sometimes compare Off-page SEO with On Page SEO.

And such comparisons always ends with proving one is more important than another one.

I will suggest you to not focus on it at all.

Both are equally important for your site to get high ranking and to be visible for a large audience of your market.

That's the only way you will be making a good profit out of your online efforts.

You still don't understand what's the difference between On-site SEO and Off-site SEO. Right?

Look,

It's simple.

On-Page SEO is about how much care and hard work you do on your site and its content.

It combines title tags, URL structure, internal links, quality content, and image optimization etc.

Read this useful article on On Page SEO to have some real growth in your page ranking.

While Off-Page SEO is all about how much respect and trust you have in eyes of other relevant authors, resources, and authoritative websites.

Remember,

Off-Page SEO techniques increase your domain authority and allow Google to trust you and rank your site at top positions in search engine page results.

And your site not only starts ranking for your targeted keywords but also for the keywords Google thinks Your site has a better content than your competitors.

You will also need these resources on your journey of enriching your Search Engine Optimization skills:

How does Off-site SEO work?

Guess what?

I heard you whispering this.

Where are the Off-page SEO strategies which will actually boost your page ranking?

Believe me, you are close enough to this answer.

We will consider two factors here to understand how does Off Page SEO work.

Both factors are linked to one another and play a significant role to take your site in final of this big game.

But, but, but....

Before revealing them, I would like you to answer this question here.

Why do you want to play this final?

Come on, go ahead, ask yourself.

Any answer? No?

Let's find your answer.

The factors are:

  • Your Goal to do Off-Page SEO.

  • Backlinks you achieve to reach your goal.

Want to dig deeper?

OK. first, you have to build a purpose-driven Off Page SEO strategy.

Ranking for your targeted keywords is important.

But that is not your ultimate goal. is it?

You have to define what you want to accomplish.

Goal of your off-page SEO

Either you want to sell your products, promote your brand or just want to share some useful information to help a large audience.

Also,

The content you are writing for off page SEO must influence and convince the readers to take an action as the authority of your page relies on it.

To know more about purpose-driven content and keywords research visit here.

Once your goal is decided, it's time to talk about backlinks.

You want to increase your page ranking, you want a larger exposure and you also want to achieve the goal from your efforts.

Backlinks are what will help you most than anything here.

The reference links you get from other authoritative and relevant sites to your actual site matters a lot in eyes of Google.

These backlinks make Google believe that your content is more helpful than your competitors.

And Google page algorithm starts ranking your pages at top positions within search engine page results.

Look at your face!

Wondering how to learn everything about backlinks?

Meet the king of Backlinks here.

13 Off Page SEO Strategies and Best ways to follow them

Finally,

You will learn the most useful and reliable Off page SEO techniques here.

I will also share practical resources to help you dig deeper into these helpful strategies.

Before that,

If you are struggling with new words then this SEO glossary
will help you to understand each and every word you read in this article.

Now you are ready. right?

No? Then what are you waiting for?

You have a site to rank in top results of Google.

Come on.

Get a cup of coffee, a glass of juice or whatever you need.

Let's get it started.

Social Networking Sites (Off Page Optimization Starts here)

Social Media Off-page SEO

Does social media require any introduction?

Of course, It doesn't.

It has already become the 8th wonder of the world.

In above screenshot, you can see how Ahrefs.com is successfully active on one of the leading social media platforms.

This twitter account is not only helping them to earn a many numbers of backlinks to their actual site but also increasing their domain authority.

Check out these social media usage statistics.

Social Networking sites SEO

Image Source

Social media engagement is a primary Off site Search engine optimization technique.

You can easily reach your targeted audience here and increase the visibility of your brand.

All you have to do is participating actively on these platforms and regularly providing fresh and interesting content to attract traffic to your site.

This article will help you boosting your social media profiles.

Social Bookmarking

If you are looking for another great off page SEO activity then social bookmarking can gain huge traffic to your site.

It's simple to use these sites.

Just select your best articles and leave their links on these bookmarking sites.

Have a look at this screenshot.

Slashdot is a popular bookmarking site.

The backlinks achieved from these sites matter a lot for Off-Page search engine optimization.

Other examples of social bookmarking sites are here.

  • Delicious

  • StumbleUpon

  • Digg

  • Reddit etc.

Read this article to learn how to do social bookmarking.

Question & Answer

Question and Answer is not a new name in the list of Off Page SEO strategies but it was not that popular some years ago.

A place where anyone can ask questions to you and answer your questions related to any topics.

Have a look at this screenshot.

Do you understand now?

What does it take to make a brand?

The same Tim Soulo is doing for ahrefs.com in this screenshot.

You have to participate actively and answer relevant questions to your site niche.

With the time you earn a reputation as an expert in your chosen field and that helps your brand to get more visitors on your actual site.

Pro Tip: This guide will teach you how to use Q and A sites for Off-page SEO.

You can also utilize these questions and answers websites for your Off-Page SEO.

  • Yahoo Answers

  • Reddit

  • Blurtit

Blog Comments

Let me share with you one Off-site strategy that has been in this game for a long time.

That is blog comments.
Off page SEO by blog comments

Blog comments help you to connect with influencers and other bloggers of your niche.

To make a good relationship with them you have to regularly comment on their blogs.

But remember,

Never try to make such comments which are not relevant to the topics.

Be honest with your comments and only speak what you really feel about that blog post.

You have to ask genuine questions and share valuable information if you want to get noticed by author or administrator of that particular blog.

Your efforts can be rewarded with backlinks and traffic to your site.

Visit this article to learn more about blog comments.

Resource Pages

Is not there an off page SEO activity where you just drop your links and drive a potential traffic to your site?

Yes, There is.

Resource Pages are places where page owners want you to put your site links on their page and help them accumulate some good resources for their audience.

In return, your site earns more authority and relevancy for search engine optimization.

How?

Any example?

Use Resource pages for your SEO

You can see in this screenshot how various top websites from the same niche are using a resource page for their Off-Site Optimization.

Want more about resource pages?

Visit here.

Guest Blogging

I don't know, what is your desired goal to do Off-Page SEO?

But, I will suggest you one and you are just going to love it.

Make your brand visible for everyone who can be your potential reader.

Reach different audience every time and connect with most successful influencers of your niche.

How will you do it?

Guest blogging is your answer.

Bloggers do it all the time to drive traffic from other bloggers websites.

Here you have to write unique and quality content to post on champion websites of your field.

Remember always,

Relevancy is the key to achieve more authority for your blog or website.

Peter Sandeen's blog will give you all the resources you require to be a master in guest blogging.

Get Your Competitor’s Backlinks

One of my neighbors uses an awesome car to reach his office every day. It's easy, comfortable and time-saving.

Sometimes I wish to loot his car.

But why am I telling you about it?

Because sometimes you also wish to loot your competitor's backlinks somehow.

Is it possible?

Yes, to get quality backlinks this is my favorite Off-site SEO strategy I do for my blogs.

I use Ahrefs tools for it because they are simply awesome.

Need an example?

Tools to help your Off-page SEO

Your top competitors have already earned such backlinks which help them to stay at top positions in eyes of Google.

Find out your top 5 competitors for your targeted keywords and the backlinks they have from various websites.

You can offer fresh and more quality content to these websites.

They will consider your recommendation because it is their first priority to have updated content on their websites.

Why?

Because they are also racing to hold top positions in their niche.

How will you steal your competitor's backlinks?

Ahrefs blog and tools will not only lead you there but also help in so many ways you can't imagine for your Off-site search engine optimization.

Web 2.0 Submissions

There was a time when bloggers were crazy for web 2.0 submission.

It still works for them in 2017 with some risks.

Web 2.0 is one of the most popular online techniques to promote your blog, site or your products.

They are free blogging platforms where you can sign up with one click and can create useful content for readers.

Here you can build an audience and divert it to your actual websites by using backlinks.

You can join 10, 100 or 1000 such blogging platforms and start driving traffic and earning page authority for your Off-page SEO.

Looks great. Right?

I have more for you.

Here is the Top 62 High PR Web 2.0 Sites List.

Video Submissions

Now I will get a chance to tell you what you already know.

Video submission has become the latest trend of off-site SEO now.

You watch countless videos every week.

So what works for others, let's use it for your site.

Make a high-quality video for your products and services, publish it along with your site link and get backlinks for your actual site.

My favorite Video platforms are listed here:

  • YouTube
  • Facebook
  • Vimeo
  • Vine
  • Dailymotion
  • Stupidvideos
  • Metacafe

By using this off page SEO activity our brand will reach a whole new level and your website will have a large number of new visitors soon.

To learn more about it, read this article.

Image Submission

You prepare a lot of images for your on-page SEO and social marketing. Right?

Can you also utilize them for your Off-Page search engine optimization?

Yes, you can.

Use these great platforms for image submissions and remember to optimize your images with your targeted keywords in tags and description.

  • Facebook
  • Instagram
  • Flickr
  • Tumblr
  • Imgur
  • Imageshack
  • Photobucket
  • Shutterfly

Learn how to do image submission successfully for your Off-Page SEO here.

Infographic Submission

Infographic submission is another creative off page SEO activity.

The reason behind infographics are getting famous is that your readers engage quickly with such graphics which are attractive and informative.

You can submit your infographics on infographics submission websites and refer backlinks to your actual site or blog.

Use these resources to create and submit infographics:

Broken Link Building

Broken link building is also a useful technique which is used by SEO analysts for Off-site search engine optimization.

Before understanding it, let me ask you something.
What happens when you owe a favor to someone.

Sooner or later this favor gives you a benefit.

Broken link building is the favor you do for the owner of a website and in return of this favor, you can earn backlinks to your site.

It is one of the most effective link building strategies for bloggers.

Find out such websites in your niche which have any broken links.

Aware them about these broken links and offer quality content from your website in replacement of these broken links.

Here is the step by step guide to modern broken link building you can use to learn everything about broken link building.

Forum submission

Forums are great platforms to make relationships with the experts in your niche.

Forum submission for Off-page SEO

Join such forums and start conversations there.

Other bloggers can read your comments and visit your websites via backlinks you mention there.

Do not forget to make valuable contributions for the members and use all opportunities you get to drive traffic to your site.

Need more help?

This article will help you with forum submission.

Let me share some other Off-Page SEO techniques with you.

  • Article Submissions
  • Search Engine Submission
  • Directory Submission
  • Link Exchange

Conclusion

In the end, let's recall what miracles Off Page SEO can perform for you.

  • Ranking your site at top results
  • Building your brand name.
  • Making relationships with influencers and bloggers.
  • Reaching a large audience.

I hope this article helps you with Off Page Search Engine Optimization for your websites and blogs.

Leave comments if you have any question or suggestion related to Off-Page SEO.

Please share this article with your friends.

Best Of Luck!

Affiliate Marketing: (Create Your Online Income Today)

Affiliate marketing and making money online...….

Affiliate marketing image

Is this the deal you are looking for? It’s not just a deal, It is a huge deal.

Do you want to make this deal?

But first, tell me something.

Are you one of those bloggers or writers who still wonder how to make money online?

Or you are the one who just wants to create his own online business.

So you can save time to travel, to learn new things and explore the world around you while your online business is making a handsome money for you.

Awesome idea! Right?

But how?

How will you make money online? Is there an easy way?

The way with low effort and low risk?

Does it matter if you are an expert and you have any support team or not?

I have only one answer for all of your these questions.

Make money online by affiliate marketing.

To understand affiliate marketing, You have to learn these terms first to have a clear image of this game.

Terms you will love to know(Part-1)

Affiliate aka publisher - The Partner Who promotes the products for the merchant and earns a commission.

Merchant aka Advertiser - The creator of the product or provider of the services.

Affiliate link - It is an URL which is used to track the source of traffic from affiliate's website to merchant's website.

Commission - As you know it's part of revenue shared by the merchant with the Affiliate to promote their products.

Now find out these 10 answers in this article and start your own online income.

  1. What is affiliate marketing?
  2. Why affiliate marketing?
  3. How to start affiliate marketing?
  4. How to find your Affiliate Products?
  5. Best free online affiliate programs.
  6. What is an Affiliate Network?
  7. How to become successful in affiliate marketing?
  8. Payment Structures Of Affiliate Marketing.

What is Affiliate Marketing

how affiliate marketing works

Affiliate marketing is simple to understand.

Being a blogger or writer you promote others products and services on your website and social media platforms.

A YouTube channel named “Guitar World” promotes guitars and also provides Useful Affiliate links to its viewers.

When you have More than 500,000 views for your video, you also have a good chance.

A good Chance for what?

The chance to convert a lot of your viewers into your customers.

How?

Once a viewer clicks on the affiliate link, he is redirected to merchant’s site.

If he makes any purchase there, your commission for promoting the product will make its way to your account. This is Affiliate Marketing meaning.

Check out this screenshot and you will know what I am talking about.

YouTube Affiliate links

Here the Amazon products are being promoted via Affiliate links on youtube.

Thousands of YouTubers who promote such physical products or any digital programs help their subscribers to buy best products available in the market.

I believe that you have the same motive for becoming an Affiliate to promote those products which are genuinely beneficial for your audience.

Otherwise, affiliate marketing won't work for you.

Remember one thing always,

Affiliate marketers are not mediators, they are saviors of your time, energy and one thing you love most, your money.

You would be thinking what works for YouTube, does it also work for Facebook?

Want to find some Facebook affiliate links?

Trust me.

You would have seen this before but this time you will wonder too.

Affiliate Links

This post has four links.

And you may ask if they are links then what do they link to?

I will tell you soon, just keep reading.

Did you see the number of shares above post have?

7,809 Shares

Seriously?

Yes, Becoming an affiliate can lead you to such a popularity.

Now imagine yourself if a post gets this big number of shares then how many people would have actually seen this post.

A great number of viewers. Right?

And a part of these viewers certainly would have visited these attached links.

Visit this link and find out the answer where does it take you?

http://ali.pub/1rdjd5

So when an online shopper who wants to buy a beautiful guitar and clicks on any of given link after viewing this Facebook post.

He directly Lands here...

affiliate programs that pay instantly

Look,

If you are able to convince your viewers to buy any product using your link, you make money in form of commission every time your merchant make a sale.

Always remember this,

The more you engage with your targeted audience the more money you make.

Now go ahead and ask me.

How will you contact to such merchants?

What is an Affiliate Program?

Is there someone who can take care of everything related to merchants and payment structures for you?

So you can write with more focus and clarity for your audience and enjoy the money you earn from Affiliate Marketing.

I will cover these answers later in this guide.

For now, you continue your exploration of making money by virtue of becoming an Affiliate Marketer.

Why Affiliate Marketing

affiliate marketing india

You want to be an Affiliate Marketer. Right?

I have 6 reasons for you to become an Affiliate Marketer.

Earn money online without investment

You always dream to earn more and more money you can.

And you know the biggest obstacle to making money is that we need money to set up a business.

That is why you are not able to live your life how you want.

But this obstacle will not bother you anymore.

Because there are many free Affiliate Marketing Programs you can join which pay well and instantly.

For example,

Amazon Affiliate Program

What is it?

I will explain you soon.

Just keep reading....

No worry for storage and shipping(Magic of affiliate marketing)

As an affiliate, your work is only promoting the products on your websites and creating a good reputation for your products and services.

The complete process of storing and shipping the products to consumers is handled by advertisers aka merchants.

All you have to do is writing high quality and relevant content on products you have chosen.

So you can provide precise and useful information to your audience and convince them to increase the sale of your merchant.

Affiliate marketing works without hiring a Support Team

Don't want to hire a support team for your Affiliate Marketing business.

And you still believe everything will work fine.

Guess what?

You are right. You can run this show your own.

And That is where Affiliate Networks play a vital role for your online business.

What is an Affiliate Network now?

This I will tell you right away but for details, keep reading this guide.

Terms you will love to know(Part-2)

Affiliate Network -

A place for merchants to sell their products and for affiliates to find products to promote.

Affiliate Program -

The affiliate program is the program made by merchants to partner with affiliates for promoting their products.

Create Your passive income by affiliate marketing

Passive income gif

You are not planning to leave your job for a while but it does not mean that you will do it forever.

So earning money by becoming an affiliate marketer is a reliable passive income opportunity.

Even when you are away for your job or you are spending quality time with your family and friends, you will be making the money.

Global Market of Affiliate Marketing

The best thing about doing an Online Business as Affiliate Marketing is that it's open and easily available for all.

India, One of the biggest markets for any business has reached 400 million internet users in 2017.

You can build your audience and connect with them from any corner of the world.

That simply means for you is the more people will join the internet world the more growth your online business will have.

Work from anywhere as an affiliate marketer

If you travel a lot for your job or business, It won't cause any harm to your Affiliate Marketing Business.

Maybe you don't want to go an office and only want to work from your home.

Does it work with Affiliate Marketing?

Yes, it does.

Affiliate Marketing not only connects you with the people across the world but also helps you to enjoy your life with the people you love most.

Click here to clear your doubts about affiliate marketing.

How to start Affiliate Marketing?

To start Affiliate Marketing, You need no money, no place to set up an office, No employees to work for you and one more thing which you don't need at all.

What is it?

You don't need to worry.

What a joke. Right?

I am serious. All you need for your Affiliate Marketing business is to take these steps.

First, decide either you want to become an affiliate or a merchant.

affiliate merchant

As a merchant, you have to final your product idea, create your product and get affiliates partners for your business.

Remember,

Partner with those affiliates who have targeted audience for your products that is the best way to create a large no. of sales for you.

If your product is physical then you have to invest a good amount of money and take some risks.

But what happened to no investment policy?

For this, I will suggest you create your own digital products which can be created for free.

What kind of digital products?

I will tell you in the next section of this article.

As an Affiliate, you have to follow these simple tips.

  • Come up with the product idea you want to write blogs, reviews or make videos.
  • Sign up for the best affiliate programs available.
  • Get the affiliate link and affiliate id.
  • Start promoting the products on your blog, website or Youtube, Facebook and other platforms.
  • Get Emails of your subscribers so you can convince them to buy from you anytime you want.
  • Produce high-quality content and learn how to reach a bigger audience than you have now.
  • In the last make money on each and every sale, your merchant makes by virtue of your promotional links.

How to find your Affiliate Products

Now you are all set to find out the products for your affiliate marketing business and get started.

But, but, but.............

Before talking about all available categories, let's have a look on some essential steps to think about seriously.

1. Follow Successful Trends

You have to learn the latest trends of affiliate marketing business because you will only make a profit if your audience is actually interested in your products.

Look,

Your products have to solve their problems and fulfill their all needs.

Otherwise, you may lose the trust of your audience.

Only promote those products, services, and courses which target and provide solutions to your readers.

2. Research your products and services and go for maximum profits

You can easily earn 4 to 10% commission on your physical products.

But the most profitable products are digital products where you can earn up to 50% of commission.

So choose them wisely.

And also consider one thing that your products will not only make money for today, this month and this year but also for many upcoming years.

Let's find your affiliate marketing products now.

The most popular categories are:

Physical Products

Have a look at this screenshot and you will be amazed by the possible categories of physical products for affiliate marketing.

Affiliate Marketing Products

It's surprising. Right?

Amazon runs the largest Affiliate marketing Program in the world.

Just sign up there, get your affiliate link and affiliate id, start reviewing selected products and start making money online.

Here you can choose any product category considering your hobbies, interests, and passion for them.

Fashion, Fitness & health, Mobile & computers(Latest Trends) and Kitchen products.

Write what you feel and help your valuable readers to lead an easy life using the products you promote.

You can also become a mobile associate with Amazon.

Pro Tip: Use the products you promote first then realize their features, benefits, and qualities. It will help you to be honest with your readers and to decide which product will benefit them.

Digital products

You and I are living in an advanced digital world where from training to making movies almost everything based on information is available in digital form.

Digital download is a familiar term for you.

Let's check what you and your friends download every day.

You may be using some of these products which can be easily downloaded for free.

But in the professional world where information has a unique importance to create growth for business and other services.

These digital products have a reputation.

Softwares

Millions of people buy and download various domain names, antiviruses, plugins, cloud services, games, and programs every day based on their requirement for work and business.

Online Courses & Ebooks

You just think about any skill, ability or technology and you will find thousand of online courses and ebooks lining up for you.

Need an example?

Digital Products for Affiliate Marketing

I know You found it.

Music, Movies, and Entertainment

Ever heard of Netflix Or Amazon Prime Videos?

Am I kidding again?

Of course, I am kidding.

Who doesn't use these amazing entertainment platforms to enjoy themselves?

everyone. Right?

They also have affiliate programs to promote their videos and give a good commission to their affiliates.

So if you are crazy for entertainment products, go for them.

Best free online affiliate programs

Here comes one of my favorite part of this article.

Top free affiliate marketing programs are mentioned here.

Top Online shopping Affiliate Programs

Online shopping is the next big thing of our time.

As more and more people are turning to shop online, you can make a great deal being an Affiliate partner with them.

Amazon Affiliate Program Top Affiliate Program

Amazon offers plenty of products in various categories.

You are also familiar with its Home-made products like Amazon Prime Video, Kindle, Amazon Fire TV Stick etc.

They have earned a good reputation in their respective market.

Check this screenshot, Amazon shares up to 12% of revenue with their advertising partners aka Affiliate Marketer.

It's free to join Amazon Associates Program.

So select your Favourite products for your blog, get affiliate links, and start advertising them on your blog.

And guess what?

Start making as much as money you want.

Flipkart Affiliate Program

Flipkart Affiliate Marketing

Flipkart affiliate program is one of the best affiliate programs available in India.

As this screenshot says, join this program for free, promote the links on your website and drive traffic on Flipkart.

When your audience makes any purchase, you earn your commission.

Shopclues, Jabong, Indiamart, and e-bay also have such affiliate programs which will benefit your Affiliate Marketing Business.

If you want to learn about these Affiliate programs, Visit here(link)

Tour and Travel Affiliate Programs

Tour and travel industries are growing faster than anyone can anticipate.

You can earn up to 50% commission joining the affiliate programs of following Tour and Travel booking websites.

TripAdvisor

Affiliate Program in Tour and Travel Industry

You love traveling. Right?

Meet one of the most Trusted Tour and Travel Community, The TripAdvisor.com.

Look here,

TripAdvisor.com Affiliate Program

It gives you 50% commission on their sales so if you travel a lot and write travel diaries then this program is made for you.

These online booking companies also have affiliate programs, you can partner with them and make money with them.

  • Yatra.com

  • Expedia.in

  • Ixigo.com

  • MakeMyTrip.com

Many Matrimonial sites like Shaadi.com, Bharamatrimony.com
, Jeeevansathi.com and Vivvahbandhan.com are offering some good affiliate programs to advertise and promote their services.

You must choose only those programs which care for quality, discipline, and transparency, it will help you to monetize your blog or website more successfully.

Affiliate service providers/Affiliate Network

How does an Affiliate Network work

What if you are a newbie in affiliate marketing and doesn't understand how to pick right products for promotion.

You have no idea how to join an affiliate program or you find it difficult to be a partner with a merchant.

Is there any solution for your this problem?

Affiliate Network is the solution which works as an intermediary between you(Affiliate) and merchants available to sell different products in the market.

All you have to do is only promoting the advertisements on your website and driving a large traffic on it.

For their services, Affiliate Networks charge a share from the commission you earn for each and every sale.

Here is the list of top affiliate networks:

To find more details about some of these affiliate networks, read this article.

How to become successful in affiliate marketing

Now you are all set to go for the ride to start your online business.

But, but, but....

Before you push that start button, understand these tips well to promote your affiliate program.

  • Research on your affiliate products.

  • Offer something for free to reach a large audience.

  • Understand the needs of your audience and try to solve their problems.

  • Experiment with different affiliate programs.

  • Write high-quality content.

  • Get emails of your subscribers.

  • Have Patience.

Payment Structures Of Affiliate Network

Choose the payment structure which works for you.

Your content and promotion will convince your readers to make an action.

The more they will follow your advice, the more you will make money.

These are most popular payment structures of affiliate marketing.

Cost per Sale (CPA)

The merchant pays on the basis of each sale.

Cost per Lead (CPL)

This is based on lead generation. when The merchant gets a lead, you get a payment for it.

Cost per Click (CPC)

Publishers earn money everytime someone clicks on their advertisement.

Conclusion

I hope you enjoyed reading this article.

For revision, Would you like to read it again?

I am kidding.

We covered these points in this article:

  • How to create an online income source with your computer and a good internet connection(only)

  • How is affiliate Marketing the best way to monetize your blog?

  • How to join an Affiliate program or to be a partner with an affiliate network?

  • How to choose right products and promote them?

I believe now you know all these answers.

You will need to learn latest hacks of SEO and other skills, So subscribe for the latest trends in digital marketing.

If you have any question or suggestion, please leave a comment here.

GoPBN Team is always here to create a better experience of PBN world for you.

Thank you!

Best of luck.

Local SEO : The Beginner's Guide

Do you own a local business?

If yes. Have you tried local SEO?

You might think it to be some rocket science, but it's not that hard. Local Seo is fairly easy and very profitable.

The Internet is booming each day, and there is no problem in taking help of that platform to scale your business.

Many times you find less or no competition as most of them don't care about listing your business on Google or Yelp.

Below is a beginner's guide to local SEO. This will give you a brief idea about local listing and is more than sufficient to get you started.

If you have a business, I recommend reading till the end.

Intro to Local SEO

SEO is quite a tricky thing.

Before we dive into Local SEO, let’s first understand SEO and its importance.

In a layman’s terms, SEO is the “art of ranking websites”. As the web grew the competition on the search engines increased. Though SEO is a very natural thing, now you have to do it manually to get desired results.

Local SEO is quite different from the Global SEO. We have gone in detail with the comparison later in the post. Make sure to check it out.

Local SEO might be considered as the “art of ranking websites locally”. This means that you might be ranking #1 in some areas while not at all at others.

BrightLocal says -

“Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for a local business.”

So whenever you search for a restaurant or a parlour nearby, the results are determined by Local SEO.

According to a study -

“64% of local customers use search engines and directories as their main way to find the local business.”

Hope you now “What Local SEO” exactly is.

Let’s take another example to understand this better-

Assume you are the owner of a restaurant. You want to provide your service nearby (let’s say 20km).

Google can help you here. A lot to be honest.

So if you invest time in local SEO, your site can show up for search terms like “restaurants nearby” etc. just for the people searching within the area. You don’t want to rank for an area where you don’t provide your service.

Right :).

Seems easy. Let's see the advantages.

Advantage of Local SEO

So why should you care about Local SEO? Is it worth the effort?

Yes, It is total.

Here are few advantages to convince you the importance of Local SEO-

  • It is easier than Regular SEO. In most of the cases, it will be easier to rank for the Local Searches than the regular one for a specific keyword.
  • In the case of Google Ads, your money can spend for the right searches.
  • It helps your business get exposure in the area you want your business to prosper.
  • The number of mobile devices has grown a lot in the past. It helps you get on Mobile searches which are quite important for the growth of any business today.

Google Algorithm Updates

Google releases new updates every once in awhile. These marks some crucial changes to Google’s search algorithm.

These are nightmares for marketers like us. Google Panda was the scariest of all.

But because we are talking about local SEO here, so we will give special focus on Google “Pigeon” Update.

Why? Let’s see.

Don’t ask me why Google uses animal's name in their updates? I have no clue. LOL :P

This algorithm was focused on Local Search Rankings. Google wanted to show better, accurate and relevant Local Search Results. They wanted to show less of traditional web results but more helpful results especially describing using a map etc.

This was implemented in 2014 if you are wondering.

This update greatly affected local business and their sales. Most of them saw a fall in their revenue.

Search Engine Land says - “ Google said that this new algorithm ( Pigeon ) improves their distance and location ranking parameters.”

I hope you know now why Local Seo is so important for an offline business.

You can read here for more information - What Is The Google Pigeon Update?

Possum Update

This update massively affected local SEO rankings. It happened in September 2016.

It was implemented to diversify the local results and also prevent spam from ranking as well. It affects results that show up on Google maps and the local results.

It was regarded as the biggest updates after Pigeon that we have talked about earlier.

Points to note -

1.Businesses that fall outside of the physical city limits saw a significant increase in rankings-

A Moz writer explains this with an example -

Direct Inspections was a business in Sarasota that I did a consultation for recently. They wanted to rank for keywords like “home inspector Sarasota.” They fell outside of the physical borders of Sarasota and were technically in a census-designated place (CDP) called Gulf Gate Estates.

Their listing jumped from #31 to #10 position in the local rankings even though the place was not in their city limits.

2.The physical location of the searcher is very important-

So the rankings might differ with slight variations in the location of a user. It was introduced to give a user the best results available according to his location.

3.Results varied even with slight variations in the keyword

Before the Possum Update,

If you searched for plumbers in Mumbai, Mumbai plumbers would give almost the same results.

After the update, results varied significantly for the search terms.

4.Google is now filtering based on address and affiliation

A Moz writer says-

Since this update, we are seeing a lot of businesses filtered out due to the address of the business being the same as another listing in their same category (same type of business).

You can read more here - Everything you need to know about Google’s ‘Possum’ algorithm update

Where can you start local SEO?

So where to start?

Google ??

Yes! Of Course, you don’t want to leave out the biggest search engine in the world.

First, you need to register your business on Google My Business Page.

It's quite simple and easy to register there. I will drop a link to the full guide below to help you with the registration process.

You will love to read - The Small Business Guide to Google My Business

Few tips that will come handy while registration:

  • Make sure your description is long and also well formatted

  • Your business category is the key, make sure you choose the correct option.

  • More the photos you upload, the better.

  • Local Phone number is important

  • Make sure the profile image and the cover photos are high resolutions, it helps in conversions.

  • Only add the opening times if appropriate

  • Get reviews from customer.

NAP

Confused?? What the hell is NAP?

NAP stands for Name, Address, Phone Number

Here are the important steps to make sure everything goes as planned.

Make sure that your full NAP comes across your whole website.

You should also keep a notice that the details are same for each website that mentions you. The Even format should be same.

You can also use Schema Markup on your NAP so that the search engines will display the correct information.

You can refer this post for more details -

Local Reviews also greatly impact your rankings. Make sure invest time in obtaining them. You can ask your existing customers first. You can also give them something like a freebie to increase your reviews on the listing.

It will be a great help for your business later on. Many people create a dedicated page on their site to instruct people to leave a review on their listing. A great idea :)

Yelp Listing

You can also add your business to Yelp. The site is kinda cool and most importantly used by many people.

A nice opportunity to show your work.

Adding your business if kinda very simple!
First search for your business on Yelp. If it is not present, you can always list your business on their database. Make sure to choose the relevant categories.

After this, they will verify your site before they can approve it. Also, make sure to look out for their verification mail.

After your business is approved, you can start adding information to it like pictures, hours, payments methods, descriptions and all the important stuff for your business.

Managing all your listing at the same time can be time-consuming.

Any solutions ??

You have the Yelp Power Listing. It helps to automatically update your business information across 50+ of the top local search sites.

It is not free though. But still worth the money. It will save a tonne of your time.

Who can use Local SEO?

Local SEO suits for almost all business who are providing services within a minimum range.

Look:

This is an opportunity for Google to the small and medium level business people( Large business tend to expand their reach by establishing their branch all over the place)

The Opportunity helps people to showcase their business to people who are staying in the near by places.

It is a win-win situation for both Google and the Local Business People.

People have started to use their mobile phones, and Google has a big part in that.

Remember android is owned by Google.

When the Android came into the market, it slowly started to attract people and grown in log ram ethical way.

The Reason is Android gave all the facility to a low rated mobile phone and Made it smarter.

The Google Map is one of the best app for the Android which lets the user search places from all over the world.

But:

People nowadays started to use the Map to search nearby shops, ATM, Malls, Theaters, Etc.

Google not only shows them in Map, but Google also shows the Map result in the google search.

Showing the map result for people is increasing day by day. Because people started to use the search engine very smartly.

This will increase in the upcoming days.

So, to reap the benefit of local SEO, One who has the shop has to add their business to local listings.

Google started to cover local business itself by sending their representatives to the metro cities.

That is where most of the people use the smartphone. But, if you have your business at any of the small towns, you have to list your business by yourself.

Show how to add the business in a local listing.

If you have shops, just add it to Google Listing and showcase what you are providing.( Describe what you are providing)

Even if you are providing software related services like web designing and hosting add them in local listing

If you are providing any service like plumbing, electrical work, cable connection, internet service, etc, Just add that business in Google listing.

If you have a branch of any brands( showrooms), add them to the list.

Local SEO vs. Global SEO

Global SEO is a tad different than Local SEO. Let’s see how.

Let’s say you need to buy socks, but you don’t want to buy it from a local store. So if you type in “buy socks online” you will only see online stores and no local listing.

It all depends on the intent of the user. So if you search for “ socks store near me” it will show local listings.

So most e-commerce a don’t need local SEO for their sales, they need to rank in global listings.

global seo

A great example of e-commerce stores is Amazon. They are one of the pioneers in the e-commerce industry. Most of their sales come through pages ranking in normal listings.

This is because you can find physical best buy stores around you.

Local Seo

This makes it very difficult to rank in the global listings owing to the intense competition. Thousands of online stores start each month and thanks to sites like Shopify it has become quite simple to create an online store.

You can create one in few hours. It's that simple.

The point here to note is that you can rank in local listing easier than global listings. There are many searches that people are not aware of, most of them don’t care.

You can take easy advantages of these opportunities to rank your listing. It's quite simple.

Sometimes you don’t even need a physical store to make sales. For example if I rank for the keyword “ Web development company in Bengaluru”, I can easily make sales using my website. People can the call you for assistance.

People do not always visit you for business.

For example, if you are in the printing business. A person can get business cards printed for you without meeting you in person.

It will just take few mails to confirm an order. You can always deliver to his place.

So you can rank and bank, without even having a physical store by just ranking in a local listing. It's easier too.

The competition is less too.

Google tends to give local results first. For example, if I am searching for Nike sneakers, it will show me local results first. This is a win-win situation for us.

How PBN helps you in Local SEO?

Local SEO also evolves around the links.

You don't know how?

It is simple. If you get link from domains which are hosted in your area, it will help you to rank your site.

For example, if you need to rank your website or client website in specific countries, you have to get backlinks from that specific country.

It is not easy as expected. The link building part itself is very hard, so how can acquire links from that country sites.

If you tend to use PBN, it is very easy. You can host it on the specific countries so that, you can get link back to your site from that country.

But, Build your PBNs carefully. Otherwise, you will get caught and will be kicked out of Google search results.

Building PBN without foot print is not easy.

But:

GoPBN can help you host PBN blogs with almost zero footprints on server side.

So, you won't lose your domain and your site will look more natural.

Ranking factors in Local SEO

There are various factors that affect a site’s ranking. Same is the case with local rankings. There are some factors that affect your business listing from either going up or down.

Let’s discuss few of the important one’s so you can focus on these more than the other ones -

One Page Signals - According to Moz, the onpage signals affect the most, 14 % to be exact.

So what are on page signals?

On-Page Signals is the signals Google get’s from your site. This means the more optimized your page is for Google , the better it is.

This includes Keywords in titles. Your sites need to be optimised for the keywords you are looking to rank for in the local search.

For example, if I am looking to rank for plumbing services in Bangalore, I should make sure my pages are optimised for that particular keyword.

Domain Authority of the site also matters.

Review Signals-

The ultimate goal of Google is showing the best to its readers. So if a listing has more positive reviews, it will make sure that it shows it up first.

This means you have put in the extra effort to get as many reviews possible. Both the rating and the number also matters.

You can always provide an incentive to your customer to make sure he or she leaves a review on the Google Listing or any other listing for that matter. Many websites create special pages that direct their users to leave a review on their site.

If you play a lot of games on your phone, you must have noticed how they ask you to leave a review.

This is by far the most important ranking factor in local SEO.

Citation Signals -

This is the signals that Google gets from the listing of your business on different pages.

Pages like Yelp, Justdial (for Indian businesses). Make sure you get your business listed on all the major websites that accept these listings.

The consistency of the NAP is also very important. Take special care of these details while registering on any website. It should match your main site. Also the format also matters.

The major data providers are Infogroup, Localeze, Acxiom, and Factual.

Link Signals -

Links are far most the important factor in ranking websites, both in global SEO and local SEO.

With hundreds of businesses popping up each day, it is important that you focus on creating a authority in your niche.

Make sure you get local links as well.

For example -

If I own a restaurant in Mumbai, it will be more beneficial if I get a link from someone whose site is solely about Mumbai in general.

Hope you are getting what I am trying to portray here. You can always contact local bloggers to get your links.

Social Signals and Behavioural Signal -

Make sure you have a good social reach. More the engagement you have across platforms like Google Plus, Facebook and Twitter, the better.

You can always promote your business through different social media campaigns.

Behavioural Signal includes the number of check-ins you get, the amount of time a person stays on your website after opening your listing.

Make sure you make your website great so much so that a user sticks onto your website for a sufficient amount of time.

Conclusion

You might be tempted to go to a local agency, but I wouldn't recommend it if you have a big buisness. You can do local seo yourself too , you just need to read few blogs like Moz.

Hope you were able to understand Local SEO and how to get started.

Thanks. Leave a comment below if you have any doubts.

All the best.

Structured Markup - The Beginners Guide

We all dream of getting tons of organic visitors to our site. According to a study, organic visitors convert the most in comparison to direct or social traffic.

This makes organic traffic very crucial for any site’s growth.

Structured Markup

Google is one and the only source of organic traffic, so it becomes it important to understand more about the features it provides to a site owner.

One of those is structured markup or Schema markup. No. I am not talking in Greek or Latin; it's English only :P .

The name might scare you first, but it's quite easy. Let’s first know the basics first.

Google says -

Structured data markup is a text-based organisation of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

If you are wondering about Schema.org, its a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

I know it might still look like Greek and Latin, let’s break it down.

There are some search engines on the web - Google, Yahoo and Bing are some of the popular ones. A search engine’s primary goal is to display the right type of content according to a search.

Schema.org was created by a collaboration between all the search engine with the main goal that user can easily understand a search result so that the best results show up. Adding schema markup to your site can enhance the search results which show up on your website.

Something like ratings, reviews or author’s name. I will mention few examples below for better understanding.

All in all, it helps search engines understand the type of content your site hosts. Apart from Schema markup, Google has their structured data such as knowledge graph, featured snippets and rich snippets.

We all come across these in our daily searches. Example - “How many calories are there in an apple?”

Google might have shown you're a search result, but it shows you a rich snippet with the number of calories. It also lets you calculate the calories according to the weight.

Just for a fun fact, there are more than 2.1 million searches on Google every second. Ya, you read that right.

Let's talk about schema first before we talk about other structured markups.

*So why should someone care about schema markup? *

Google search algorithm is quite complicated. It strives to show you the right result using a number of ranking factors. Among these ranking factors one of them is Structured data.

This make the time spent on structured data worth.

Types of Structured Data

So which schema you should focus on. Don’t worry we have listed some of the popular one’s below.

Organisation Schema Markup

This schema markup helps you portray as a brand in search results. The box that shows up in the right side whenever you search for a brand such as Samsung can be created using the markup.

It shows things like Stock Price, a date the company was founded, CEO, etc. It also shows the company’s official social profiles.

You can easily get the specific code for the markup on Github. I will link to a resource below.

  • Things to remember

  • Make sure to specify a logo

  • Specify your social profile links

Website Schema Markup

This schema lets you generate site links.

Site links are the link to your inner pages like About Us and Categories that show below your main URL. An example is shown below.

It also helps you to add a search bar below the search result so that people can easily search for the topic they are looking for, rather than navigating your site.

Code-

Example using

Breadcrumbs Markup

No, don’t take the literal meaning out of that word :P .

Breadcrumbs in Google’s language (epic ) is a graphical control element used as a navigational aid in user interfaces. In simpler words, it helps you understand where you are exactly on the site.

Let’s understand this via an example-

Your breadcrumbs will show up like this -

http://yoursite.com/podcast/post

But with the markup, it will show something like -

http://yoursite.com>Podcast>Category

While there is not a lot of change, it looks more professional and especially helpful when you have a lot of posts and long curls.

Video Schema Markup

You must have searched for a keyword on Google in the videos section. Most of the times you see YouTube videos popping in the results.

But you can also get your video( hosted on your site ) in the search results by using this Video Schema Markup.

So, not only will you get traffic from the normal web results but also from the Google Video Search.

Few things to keep in mind -
Name

  • Upload Date
  • Description
  • Video URL

This especially useful if your site has a lot of videos uploaded. A great example is a food blog.

Schema Software Application Markup

This markup can help enable rich snippets for software listings.

Things to specify in the code -

  1. AggregateRating
  2. Offers
  3. OperatingSystem
  4. Application Category

I’ll will leave a link to the resource below.

Schema Rating Markup

This markup is often used for reviews and by e-commerce sites. Things like user reviews and product rating can be show in the serps using this markup.

You can also activate this using a plugin such as WPReview on Wordpress. For other platforms you can use the code provided by Google or you can use the Structured Markup Generator.

You should make sure that you mention the highest rating that is rating scale ( either out of 5 or 10).

Recipe Schema Markup

There is a specially markup for recipes. It provides a rich snippets to the posts. You can use this if you post a lot of recipes.

Things you should specify -

  1. Preparation Time or Cook Time (Specify anyone)
  2. Image of the food
  3. Nutrition Information (Eg. Calories)
  4. Review

Schema Person Markup

The person markup is useful to show a rich profile of a person on Google. It shows info in the knowledge graph.

You can find all the details and codes here - A Guide to Schema Markup

Google Knowledge Graph

Knowledge Graph was launched by Google in 2012. It is the way to provide direct answers to users. This way you need not open the website and still get the gist of the information.

Let’s see what Wikipedia tells about Knowledge Graph-

“It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves.

These days you see the Knowledge Graph more often than ever. This makes it very important for site owners to make the most out of it.

It is kinda the 0th result on Google and conversion rate is best. Your post doesn’t need to in the first position to get into getting into the Knowledge Graph. Your post can 6th and still be in the knowledge graph.

Optimisation is the key to getting into the Knowledge Graph. Content Optimisation is very essential.

You often see knowledge graph when you search for any question or any definition for that matter.

Most knowledge graph results are dominated by Wordpress.

These results are called out by the Google Voice Search. While the voice is still growing, it often beneficial to make use these sources for traffic.

According to a report, over 50% of the US kids make use of Google’s Voice search.

How does Knowledge Graph work?

Semantic search is drives the Knowledge Graph.

The Search Engine Journal says -

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.

It looks at different factors such as location, language and search context before showing the result. This makes it very powerful.

Most of the time the results are very relevant and correct.

It also depends on the user behaviour. Things like on-page time also matters.

Ahrefs recently created a study and founded that and I quote -

12.29% of search queries have featured snippets in their SERPs / data.

This a significant number and cannot be ignored.

So will ranking for the featured snippet get you more clicks than the post ranking on the first page?

Sadly No.

According to the Ahrefs report , the featured snippet will get about 8.6% of the clicks and the site below the result will get 19.6%. The interesting point here is that in web results without the featured snippet the first result get around 26% results.

So even if you are at #1 position and not in the featured snippets, you are surely missing on some good traffic.

But your post must be in the top 10 results to get into the search results.

How can someone rank for featured snippets?

First things first, you need to be best of your topic if you are thinking of getting into the featured snippets. It's not that you throw in some low-quality backlinks and your post will get into the featured snippet.

Google rarely changes featured snippets; this makes, even more, tougher to get into the featured snippet.

  1. Check if you are in ranking for any featured snippet-

It's important that you first secure the featured snippet you are already ranking for.

So how can someone know that his posts are in the featured snippet?

If you use Ahrefs, they have made it very easy to check if your posts are ranking in featured snippets. Go into the organic traffic and check for the keyword you are ranking for. You can check the right column if you are ranking for any or not.

You can secure the rankings by -

  • Formatting the content. Use tables if you are mentioning a list. Something like a top 10 post.

  • Try to update the content more often. Most sure you add a good chunk of content after every few months.

  • Make sure you match your content according to the snippet ( Eg - paragraphs, lists, tables, images)

2.Check for existing opportunities-

If you are ranking in the top 10 positions for a keyword for which Google shows a snippet result, then you have a very high chance of getting into the featured snippet too.

You just need to feed a better snippet than which is already ranking.

Make you sure your content is best and also optimised for the Snippet.

Does Schema.org helps in your SEO efforts?

Yes, it does.

It won’t help you directly increase your rankings, but it helps to show a better search result for your site.

A better search result means better conversions. This will help you to attract more organic visitors.

If you search result is rich, the searcher will be more attracted to your search result. So even if you are not ranking in the top spots, you will get a lot of clicks. Together with great content, it helps to reduce the bounce rate by a lot. This gives Google a positive signal which leads to better ranking in the SERPs.

Not only on the Desktop but it will boost SERPs on Mobile devices too. Few minutes on Structured Content can help you to get a lot of visitors. And it's not that tough to perform.

Edwin Toonen from Yoast SEO says that -

If a page meets the criteria set by Google, you can now book movie tickets or reserve a table at a restaurant directly from the search results. If you implement structured data correctly, you can also be eligible for a new sort of presentation in the form of mobile Rich Cards.

How to use Google’s Structured Data Markup Helper?

It mainly a tool used to add structured content to a page. Let’s see the steps you need to follow-

1.First, go to the Google’s Structured Data Markup Helper.

2.Then select a data type. There is a long list of data type including Movies and Restaurants.

3.The next step is to enter the URL of the specific page. You can also paste the HTML code.

4.Click on Start Tagging. After this, your page will be loaded on the left side. The Data items you can choose from the right side panel.

5.The next step is to highlight the elements on the page according to the type.

For example -

If you want the Name to be your Headline. Just select the headline and select the Name type.

6.Continue adding your markup items. After you finish tagging items, just click on “Create HTML”

7.You can either copy the HTML code or download it.

8.You can check your markup using Structured Data Testing Tool.

Few companies using Structured Data

Let’s analyse few big websites and see what structured markups are they using-

1.MakeMyTrip

MakeMyTrip is one of the popular websites for booking tickets and hotels online. Let us see the types of the structured markup implemented on their site.

As soon as we search for the website on Google, we see that they have implemented a Website Schema Markup. This schema helps to generate the Sitelinks Search Box in the search results. This will allow your readers to directly search from the SERP results rather than visiting the website and then search for the query.

Apart from this they have a Organisation Schema Markup implemented onto their site. This shows a rich result on the right hand side. This shows things like stock price, social media profiles and Founder’s name.

When searching for a popular hotel, the rates of MakeMyTrip along with other popular hotels come up below the listing of the hotel when searching for the hotel on Google. This is probably done by making some changes according to Google’s guidelines.

It also shows the nearest office associated to the Company, which is done by taking data from the GPS of your device. This is local listing schema that can be added by registering in Google My Business page

  1. Flipkart

Flipkart is one of the biggest online shopping sites in India. Let’s see the type of structured data they have implemented on their website.

While searching it on Google, we found it implemented similar to MakeMyTrip a Website Schema Markup and the Organisations schema Markup. This could be assumed common for all medium to big companies.

The main implementations that are made my e-commerce sites like Flipkart are the Product box that shows up above the search results which shows the product and the price.

Another schema used by these sites are product ratings and number of reviews.

The SearchEngineLand tells -

The Product and Offer markups can help product information to appear in the SERPs, including price and status information. Note that the Offer markup is required in order for the price to appear in Google SERPs.

How schema markup brands your site?

Branding of your site or startup is everything. You can’t build an office in every part of the world to show the value of your company.

So, the online presence of your company matters.

I will tell you a short story of my friend, so you could understand better.
He started an SEO agency a few months ago. Getting clients in such a short time for the new company was next to impossible.

But he managed to get his first few clients in the first three months itself.

Do you know the reason “How”?

Because his agency website was so well designed, clients thought his company would be a great pick, even before seeing his previous work. He was quite active on Social media too.

I won’t say it can work for every industry but branding definitely helps.

Implementing Schema on your site really helps in branding. It helps users know about the company better.

This also helps you gain social media following. And though the user won’t buy your product, he will definitely come back later.

More users = More customers

Social media presence can’t be avoided.

So start today and make your company a brand. Spending tons of money on advertising is just not enough.

Conclusion

Overall I think structured data directly or indirectly improves your visibility on the search engines. It also enriches the experience of the reader and also helps him to get the right information he’s looking for.

It won’t take a ton of your time so I advise you to spend at least few hours to implement structured data to your business wherever appropriate.

38 SEO Tips to Boost your Rankings (Instantly)

If you are into blogging, then you must have heard about “SEO”. A term that is not that simple to muster. In addition to this, hundred of SEO blogs have made it over complicated.

SEO is a very natural thing but owing to the competition it has become necessary and essential.

alt

For those living under a rock (pun intended), SEO stands for “Search Engine Optimisation”. In layman terms, it is the art of ranking websites.

As bloggers, we often struggle to rank websites despite the good content. Due to the increasing competition, it has become super hard to rank websites without doing any SEO especially if your niche is competitive.

What is the solution then? Don’t worry here are 38 Seo Tips that are more than enough to boost your rankings and give you the necessary edge from your competitors.

1. Include Keyword in your title

This is the most common SEO tip you will see around. Please ensure to keep your main keyword in the Title.

There are millions of blog posts published each day. How do you think Google will pull up your site for a specific keyword? It first checks the H1 tag.

This can be noticed by seeing the search results. The keyword is highlighted in the search results.

Note- Wordpress automatically converts the headline to H1 tag. For other platforms make sure the title is in an H1 tag.

Want to create catchy headlines - How to Write Good Catchy Magnetic Headlines | Ultimate Guide

2) Good Meta Description

The meta description is the small snippet of text shown in the search results.

First, make sure that you include the main keyword in the meta description. Due to the increasing number of blog posts being published on your topic, a good meta description can easily help increase your CTR in the SERPs.

meta-description

Google’s main goal is to show the best to their users. So if they see a site converting better despite lower rankings, you will eventually rise in the SERPs.

I recommend you to use Yoast Seo plugin.

3) Interlinking

Interlinking is very underrated tactic but yet very powerful. It helps to boost the rankings of the current page as well the other interlinked pages.
Also, make sure the edit your old posts and link your new posts. It also helps to keep a new reader stick to your website.

This will increase you on page time.

It also becomes very easy for google’s bots to scan through your websites.

Authority flows from one page to other in a blog. Hence you should ensure that the authority flows to your important pages.

4) Formatting your content

Formatting content is very necessary both for the user and the search engines. Many web pages get links only because they are formatted correctly. It makes the site look authority.

Some of the subheadings are shown in the search results which helps a lot in improving the CTR.

Use the TOS plugin.

5) Linking out to sites

Many new bloggers think that linking out to authority sites will help them lose their traffic and readers.

But the point to understand is that you shouldn't worry about this fact if you are providing good content. Linking out to both authority and smaller sites have a great impact in the rankings and also helps Google bots know better the content of your site.

So never hesitate in linking out to relevant resources. It is always a good practice.

6) Keyword in URL

Url structure is very important in SEO. Not only the length but the keywords you include matter a lot for rankings.

url-structure

Gone those days where people would use the same URL structure as suggested.

There are few things you should follow-

1.Make the URL as short as possible. ( Don’t include words like years, our best and other unnecessary words that only add up to the length)
2.Include your keyword in URL. For example, if my keyword would be cheap wireless headphones then my structure would have been

        website.com/cheap-wireless-heaphones

3.Change your site URL structure to website.com/post-title

7) Use the keyword at the beginning of the title

According to a study if a keyword is used at the beginning of the title it has a little greater value in comparison to when it is used later in a title.
Don’t consider this as a must follow thing, but try to use this whenever possible.

8) Use of LSI Keywords

LSI stands for Latent Semantic Indexing. In layman terms, these are nothing but related keywords.

lsi-keywords

Usage of these keywords is often ignored. But these words hold a lot of importance.
They can easily increase the keywords you rank for a single.

If you are writing a very long article, these words will naturally tend occur in the article.

Steps to follow -

  • Search for the main keyword.
  • See for the keyword suggestions below.
  • Make sure to use them at least once in the article.
  • Another great thing about these keywords is that they are a little easier to rank.

9) Social Signals

Social Signals are very important for any post for great rankings. Though it is not enough to make your post rank in the first place.

The main thing to understand is that it does matter and affects rankings. So make sure the next time you write an article make sure to make a shareable content.

Use a plugin like Sumome.

10) Responsive Design

Responsive Design means the usage of a theme or a custom design that adapts itself depending on the device you're using, making it user-friendly and easy.

Also, make sure it is SEO-friendly. You can easily check if these features are present or not by using the Google’s tool.

Google is giving a lot of importance to mobile search hence it becomes super important to keep your website optimised for both platforms. It is predicted that mobile devices will soon overtake desktops and laptops.

Let's see :).

11) Put your keyword in the first 100 words

I don’t know it matters, but Brian Dean, from Backlinko, says “ Make sure you add your keyword in the first 100 words itself”.

Though it is very natural to add your keyword in the first 100 words, many times people tend to forget.

Please make sure you do this for every article. These starting words are super important both for catching your user’s attention and also for rankings.

12) No index your categories and tags

I see many people still indexing categories and tags. Though these are essential for a friendly user experience, they should not be indexed. You will rarely see people coming via a category page.

The problem is that Google mistakes these as duplicate content which can pose a big problem to your search rankings.

13) Make sure to add images and videos

People say that 'Video' is the next big thing and will overtake written content at some point. This may come true someday but I don’t see it coming anytime soon.

The important thing to understand is that people hate reading. But if you mix the text with images and videos they will be more than happy to read the whole thing.

One image can give out a lot of information. Make sure you add a lot of images and videos in your post. Also, make sure to make your own original photos and videos rather than picking them from the web.

14) Add alt tags to your images

While Google can analyse a piece of content and identify what it is about, it is impossible for Google to go through images and tell what they are about.

An alt tag helps Google to understand the images so your images show up at right searches. Though this is not they only thing through which Google understands the images uploaded on the web.

You can use “Seo Friendly Images plugin” to make your job easier. But make sure you give the right title to your images.

Eg.-

  • Blog-images.jpg (correct)
  • Screenshot-12-17.jpg (wrong)

15) Loading time of your page

Loading time is very crucial for a page’s rankings. Gone those days where people would use minutes for a page to load. Few seconds are enough to piss off a user and close your website.

There are many ways to decrease the reduce load time for your web page. I will mention few tips below-

  • Use a CDN
  • Use Premium Hosting
  • Optimise your Images

16)Image Optimisation

Optimising images are very important for any blog or website. Not only does it helps to reduce website loading time it also helps to enrich user experience.

tiny-png

Nobody likes to wait minutes to see an image. I see no harm in optimising images as you can reduce an image significantly without losing on quality.

I use TinyPNG to compress my images. You can also this free service to optimise your images.

17) Guest Posting

Despite Google’s warning about Guest Post links and all the hype around it, Guest Posting has not lost its importance.

It is still one of the most powerful methods used to get links and get higher rankings. But Guest Posting is much more than this. It helps both parties a lot and especially to newer blogs.

Don’t think it as giving away a piece of content for free for a link. It helps you connect to new readers.

Happy Guest Posting.

18) Participating in Link RoundUps

You will see a lot of roundup flowing each day on the web. It is one of the easiest ways of getting quick exposure for your blog.

roundup-posts

Though you may not be contacted for a roundup post, you can still get your blog in the roundup post in many ways.

One of the easiest ways is to submit your posts in sites holding "weekly and monthly roundup posts".

You can also contact the person who has previously held a round up post and ask them to hook you up the next time they conduct a round up post.

You can always use a tool such as DropMyLink to find these opportunities.

19) Engage in Social Media

Social Media is a very powerful tool if used in the right way. It is very important to engage on social media. It can be either be by keeping your opinions or by helping someone out.

social-engagement

Some bloggers consider it a time-waster but trust me it is super important if you care becoming an authority.

20) Make a friendly relation with influencers

Consider influencers as teachers. Make sure to respect and show them your appreciation.

This can be done in some ways. Few are:

  1. Share their article on the social media
  2. Link their resources in your posts
  3. Send them your appreciation via a mail
  4. Engage in social media with them

Though it may not be a direct Seo Tip, it is super useful.

21) Write Long Posts

If somebody asked me the best thing that somebody should follow to make a blog successful, it would be writing long informative posts.

A study shows a direct relation between post length and ranking which clearly implies that higher the word count greater would be the rankings.

But it should be meaningful too. Whenever you write a piece of content make sure you write only when you are in the mood and always make sure to pour your heart out while writing an article. Don’t let word count restrict you.

Also, don’t forget to format the content you write.

22) Do a Site Audit

Doing a site audit every once a year is very important. You can ignore this if your site is new.

Search Engine Watch says - “Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).”

Make sure to use a powerful tool like Semrush and Seo PowerSuite to get best results.

23) Add a About Us & Contact Us Page

Not only are these pages important to a reader but also from the Seo point of view. If you want to ensure that Google sees your site as an active blog and not a PBN make sure you add these pages.

The Moz tool counts it as spam if these pages are missing from a blog.

24) Creating a Round Up

I talked about Round Up Posts earlier too. Apart from contributing to a Round Up post, you can also create one.

create-roundup-post

You just need to get in touch with influencers and share with them your question. Most influencers love to contribute to such activities. Don’t expect very long answers.

You can either get their contributions through mail or by using Google Forms if you want things organised.

Make sure you choose a good question for your roundup post. Most people link to such posts from their about us page.

This makes it very important in terms of SEO. This is also very important if you are just starting a new blog.

25) Broken Link Building

Broken Link Building is the hottest babe in the town. Though the links you get from broken link building is priceless, it takes time and effort both to get the links.

The steps are super simple.

First, you need to find a broken link. You can use a tool such as Link Miner to find broken links.

Then you need to make a similar article and hope to get a link back. People appreciate when others invest time in finding a broken link on their web page. So they will be more than happy to substitute it with a similar article of yours.

You can find an extensive guide to Broken Link Building from Gotch Seo here.

26) Create an Infographic

“Guestographics”, a popular word in the SEO space. I regard it as the easiest way to get high-quality links.

But you need to invest in a good infographic to expect great results. The best thing about Infographics is that it will not only get you many shares but it easy to get it published on different sites with a short piece of content.

Also, make sure you add your contextual link with the text you provide with the infographic.

Harsh Agarwal says - “One of the primary concern of most of the Affiliate marketer is dealing with affiliate links from SEO perspective. One major way to make sure your affiliate site grows and doesn’t get penalised due to affiliate links is by making sure you are adding value to your layer of content.”

What is the solution then?

Make sure all you affiliate links do-follow. Do the same if you are using banners etc

You can make use of a plugin like “Pretty Links” to manage affiliate links.

28) Anchor Text

On-Page Seo is a very natural thing. I agree, many blogs are making it over confusing as to what needs to be done.

I know you must have read many tips on anchor text and ratios to be used. Until unless you are setting up a PBN, you should totally ignore all the crap about anchor text.

Rand Fishkin from Moz says -

You should totally ignore the stuff about anchor text and ratios.

Until and unless you are not creating a spammy website it won’t harm you in any way.

29) More links from one site - Good or Bad

I bet you would say bad. Why would somebody want many links from one site?

But the truth it doesn’t affect your site’s ranking if you have many links from one site pointing to your website.

So next time you have the opportunity to grab a link from a site you already have a link, go and grab it.

Trust me. It isn’t bad.

30) Link Relevancy

This is a very normal thing. I know you must have read a lot about these on other blogs.

The thing to understand here is that it is the very natural for a Seo blog to get a link from a Business or Marketing website, but it looks shady if you get the same link is from a fitness website.

But don’t over do this. It is normal to get links from here and there.

31) Get links for unmentioned stuff

When you read blog posts, you might have noticed an image with no source mentioned.

This usually happens.
You can always claim your unmentioned images in two ways-

1.Reverse image search your popular blog images
2.You can also set up Google Alert when somebody mentions your website or name.

After you find these opportunities, you only have to mail them get your link.

Simple. Right :)

32) Help Hacked Website

As many as 20,000 websites are hacked each day. And do you know the funny part, many site owners are unaware of it?

You can see sometimes hacked websites during a Google Search. You can easily approach these blog owners and tell them the solution.

This way you can easily ask for a link or a mention.

33) Blog Commenting

No, it's not lame to comment on three blogs a day.

Yes, I know that comment links are do-follow ones. I don’t care.

blog-commenting

The thing to understand here is that blog commenting is much more than just a link back. Make sure you regularly comment on related websites. This helps make connections that come very handy sometimes be it influencers or your readers.

No, I don’t recommend things like three blog comments a day. Do it when you like and doing it often will help.

34) Use Social Sharing Plugins

Shares are important as discussed earlier.

So how to get more shares!

sumome

Use social sharing plugins like Sumome. These helps increase your shares and also helps to make your content resonate all over the web.

There are many other free alternatives too.

35) Update Old Posts

I see many people telling - “I am out of ideas. I have written so many posts ..blah blah…”

update-old-post

Things are changing each day. Why can’t people update old posts? Not only will it be helpful in increasing search rankings but your readers will appreciate it too.

Make sure you when you update, you add a significant chunk of content and update the date too.

Don’t update content only when you are ranking but also when you are on the top, and you don’t want your rankings to drop.

Not only does “Jump” links help user to find the desired section of the post, but it also helps in SEO.

table-of-content

Sometimes Jump links are shown in the search results. This makes these links priceless and increases your CTR.

You can create them yourself or by using a plugin like Table of Content Plus. It also comes included in many themes. Just look for it.

37) Schema Ratings

Have you heard this word before?

Maybe!

Let me make it simple for you. Things like star ratings and author name that shows up in the search results come under schema ratings.

schema-ratings

Using this will certainly help you get higher rankings. Be it a review post or any other post it is highly beneficial for search engine rankings.

It makes the search result professional and increases CTR significantly.

38) Create a Resource

People like to read resources. Who doesn’t?

The important thing is that people also like to link to resources. Some blogs have a dedicated resources pages.

Getting links from these super important pages is crucial.

So next time you write a post make it a resource.

I hope you would have enjoyed reading the blog posts. You can always ask your questions below in the comment section below.

What are your useful SEO Tips? Share them below. I would love to add them to my list.

Google's Infinite Knowledge Snippet is Here! (It's Scary)

The title might sound scary, but my recent finding that I am publishing in this blog post might scare you more. (Though that's not my intention, just my views).

google infinite knowledge snippet

It all began several minutes ago (From the time I published this article).

I wrote an article on Keyword Research a while back and wanted to check my rankings for my related keywords quickly.

..and I found this:

google search results

I was stunned!

Google has been developing it's Machine AI since a long time: Rankbrain to understand the contents better.

Google's Infinite Knowledge Snippet is a prime example of it.

A lot of people started discussing the knowledge snippet on various blogs

The Infinite Google Knowledge Snippet will kill the traffic on Page 2 and sites ranking below the Top #5 positions completely.

SEO has been getting challenging and this looks like a major change in 2017 by Google that no one noticed yet.

Google haven't officially announced anything yet, but the future of SEO is certainly going to change as we saw in 2016.

Let me know your thoughts on the Google's Infinite Knowledge Snippet in the comments below..

Also, do share this article as much as you can.

SEO Sunday 2016 - December Week Three!

With the end of Week Three of this month (which is the indication that only one more Sunday is remaining in December), we bring the updates, events, and blogs of the previous week.

Let's us quickly browse through the SEO and Marketing updates - the

About SEO:

We all have read a lot of blogs and collected the information from all of them stating about SEO tactics, but there is 14 advance SEO tactics info that would not want to miss out.

Read More...

A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal.

To know more, click on the link below!

Read More...

44 SEO Experts talk about the Search Engine Optimisation trends in 2017. Different experts mean different opinions and insights about this industry.

Well, you are never at a loss when you have a chance to gain more information.

Read More...

This week's Whiteboard Friday by Moz talks about that how you can use Social Media and especially Twitter to drive in more traffic than your usual tactics.

Click on the link below to find out more.

Read More...

Whenever you publish any content, all you want it to reach to as many people as possible. Building a loyal audience isn't an easy job. You need to be better and unique than your competitors.

Reach and influence are the two most important aspects that you need to take care of always. Find out how can you do it so that your content marketing efforts can deliver the maximum ROI.

Read More...

Know more about the SEO industry development in 2016. How it became much bigger than its past year and what future does it hold in 2017.

Read More...

About Marketing and Blogs:

Creating a visual identity for any brand is the most challenging task. You might not be able to remember the name of the company, but you will always remember its logo.

A picture is worth a thousand words is a crucial statement for a brand to run long on billboards and in their audience's minds.

Check out the best and worst branding of 2016 in the link mentioned below!

Read More...

Adweek has picked up the top 10 best advertisements of 2016. And, trust us, they are bang on.

I do wonder, how creative can people get to bring out these brilliant ads to us.

Check out one of them -

To know the rest, click on the link mentioned below!

Read More...

Google’s search algorithm appears to be systematically promoting information that is either false or slanted with an extreme rightwing bias on subjects as varied as climate change and homosexuality.

Read More...

Read our other blogs at GoPBN.com

Know more about other updates?
Mention them in the comment section below, and we will update them along with your Name.

And...

..share this article with your friends and subscribe to get the latest news in the SEO industry!