The GoPBN Blog focuses on actionable strategies to create and grow a Private Blog Network effectively. Get the latest on SEO strategies, tips, case studies, ideas, and best practices.


38 SEO Tips to Boost your Rankings (Instantly)

Boost your SEO with this 38 SEO Tips. The small steps can influence and improve your site position in google. So, take action now.

Google's Infinite Knowledge Snippet is Here! (It's Scary)

SEO is changing at a rapid pace, and with Google launching it's Infinite Knowledge Snippet, the future of SEO can become more challenging in 2017.

SEO Sunday 2016 - December Week Three!

GoPBN SEO Sunday 2016 December Week Three Edition curates the hottest, most trending news, blogs, SEO articles in the blogging industry.

GoPBN Product Update: Here is what we did in November

GoPBN and team has been making big leaps, and making big progress towards building the next generation PBN Hosting, and here is what we did in November.

How is SEM different from SEO: (Know More) in 2 Minutes!

The most common confusion people have is the difference between SEO vs SEM. In this article, you will get to learn the everything in just 2 minutes.

SEO Sunday 2016 - November Week Four!

GoPBN SEO Sunday 2016 November Week Four Edition curates the hottest, most trending news, blogs, SEO articles in the blogging industry.

The Fake Traffic Attempts by imitating Google.com as ɢoogle.com

ɢoogle.com is not Google.com, please be ware of the new traffic hack that has recently been circulating around by Russian Spammers to attract webmasters.

38 SEO Tips to Boost your Rankings (Instantly)

If you are into blogging, then you must have heard about “SEO”. A term that is not that simple to muster. In addition to this, hundred of SEO blogs have made it over complicated.

SEO is a very natural thing but owing to the competition it has become necessary and essential.

alt

For those living under a rock (pun intended), SEO stands for “Search Engine Optimisation”. In layman terms, it is the art of ranking websites.

As bloggers, we often struggle to rank websites despite the good content. Due to the increasing competition, it has become super hard to rank websites without doing any SEO especially if your niche is competitive.

What is the solution then? Don’t worry here are 38 Seo Tips that are more than enough to boost your rankings and give you the necessary edge from your competitors.

1. Include Keyword in your title

This is the most common SEO tip you will see around. Please ensure to keep your main keyword in the Title.

There are millions of blog posts published each day. How do you think Google will pull up your site for a specific keyword? It first checks the H1 tag.

This can be noticed by seeing the search results. The keyword is highlighted in the search results.

Note- Wordpress automatically converts the headline to H1 tag. For other platforms make sure the title is in an H1 tag.

Want to create catchy headlines - How to Write Good Catchy Magnetic Headlines | Ultimate Guide

2) Good Meta Description

The meta description is the small snippet of text shown in the search results.

First, make sure that you include the main keyword in the meta description. Due to the increasing number of blog posts being published on your topic, a good meta description can easily help increase your CTR in the SERPs.

meta-description

Google’s main goal is to show the best to their users. So if they see a site converting better despite lower rankings, you will eventually rise in the SERPs.

I recommend you to use Yoast Seo plugin.

3) Interlinking

Interlinking is very underrated tactic but yet very powerful. It helps to boost the rankings of the current page as well the other interlinked pages.
Also, make sure the edit your old posts and link your new posts. It also helps to keep a new reader stick to your website.

This will increase you on page time.

It also becomes very easy for google’s bots to scan through your websites.

Authority flows from one page to other in a blog. Hence you should ensure that the authority flows to your important pages.

4) Formatting your content

Formatting content is very necessary both for the user and the search engines. Many web pages get links only because they are formatted correctly. It makes the site look authority.

Some of the subheadings are shown in the search results which helps a lot in improving the CTR.

Use the TOS plugin.

5) Linking out to sites

Many new bloggers think that linking out to authority sites will help them lose their traffic and readers.

But the point to understand is that you shouldn't worry about this fact if you are providing good content. Linking out to both authority and smaller sites have a great impact in the rankings and also helps Google bots know better the content of your site.

So never hesitate in linking out to relevant resources. It is always a good practice.

6) Keyword in URL

Url structure is very important in SEO. Not only the length but the keywords you include matter a lot for rankings.

url-structure

Gone those days where people would use the same URL structure as suggested.

There are few things you should follow-

1.Make the URL as short as possible. ( Don’t include words like years, our best and other unnecessary words that only add up to the length)
2.Include your keyword in URL. For example, if my keyword would be cheap wireless headphones then my structure would have been

        website.com/cheap-wireless-heaphones

3.Change your site URL structure to website.com/post-title

7) Use the keyword at the beginning of the title

According to a study if a keyword is used at the beginning of the title it has a little greater value in comparison to when it is used later in a title.
Don’t consider this as a must follow thing, but try to use this whenever possible.

8) Use of LSI Keywords

LSI stands for Latent Semantic Indexing. In layman terms, these are nothing but related keywords.

lsi-keywords

Usage of these keywords is often ignored. But these words hold a lot of importance.
They can easily increase the keywords you rank for a single.

If you are writing a very long article, these words will naturally tend occur in the article.

Steps to follow -

  • Search for the main keyword.
  • See for the keyword suggestions below.
  • Make sure to use them at least once in the article.
  • Another great thing about these keywords is that they are a little easier to rank.

9) Social Signals

Social Signals are very important for any post for great rankings. Though it is not enough to make your post rank in the first place.

The main thing to understand is that it does matter and affects rankings. So make sure the next time you write an article make sure to make a shareable content.

Use a plugin like Sumome.

10) Responsive Design

Responsive Design means the usage of a theme or a custom design that adapts itself depending on the device you're using, making it user-friendly and easy.

Also, make sure it is SEO-friendly. You can easily check if these features are present or not by using the Google’s tool.

Google is giving a lot of importance to mobile search hence it becomes super important to keep your website optimised for both platforms. It is predicted that mobile devices will soon overtake desktops and laptops.

Let's see :).

11) Put your keyword in the first 100 words

I don’t know it matters, but Brian Dean, from Backlinko, says “ Make sure you add your keyword in the first 100 words itself”.

Though it is very natural to add your keyword in the first 100 words, many times people tend to forget.

Please make sure you do this for every article. These starting words are super important both for catching your user’s attention and also for rankings.

12) No index your categories and tags

I see many people still indexing categories and tags. Though these are essential for a friendly user experience, they should not be indexed. You will rarely see people coming via a category page.

The problem is that Google mistakes these as duplicate content which can pose a big problem to your search rankings.

13) Make sure to add images and videos

People say that 'Video' is the next big thing and will overtake written content at some point. This may come true someday but I don’t see it coming anytime soon.

The important thing to understand is that people hate reading. But if you mix the text with images and videos they will be more than happy to read the whole thing.

One image can give out a lot of information. Make sure you add a lot of images and videos in your post. Also, make sure to make your own original photos and videos rather than picking them from the web.

14) Add alt tags to your images

While Google can analyse a piece of content and identify what it is about, it is impossible for Google to go through images and tell what they are about.

An alt tag helps Google to understand the images so your images show up at right searches. Though this is not they only thing through which Google understands the images uploaded on the web.

You can use “Seo Friendly Images plugin” to make your job easier. But make sure you give the right title to your images.

Eg.-

  • Blog-images.jpg (correct)
  • Screenshot-12-17.jpg (wrong)

15) Loading time of your page

Loading time is very crucial for a page’s rankings. Gone those days where people would use minutes for a page to load. Few seconds are enough to piss off a user and close your website.

There are many ways to decrease the reduce load time for your web page. I will mention few tips below-

  • Use a CDN
  • Use Premium Hosting
  • Optimise your Images

16)Image Optimisation

Optimising images are very important for any blog or website. Not only does it helps to reduce website loading time it also helps to enrich user experience.

tiny-png

Nobody likes to wait minutes to see an image. I see no harm in optimising images as you can reduce an image significantly without losing on quality.

I use TinyPNG to compress my images. You can also this free service to optimise your images.

17) Guest Posting

Despite Google’s warning about Guest Post links and all the hype around it, Guest Posting has not lost its importance.

It is still one of the most powerful methods used to get links and get higher rankings. But Guest Posting is much more than this. It helps both parties a lot and especially to newer blogs.

Don’t think it as giving away a piece of content for free for a link. It helps you connect to new readers.

Happy Guest Posting.

18) Participating in Link RoundUps

You will see a lot of roundup flowing each day on the web. It is one of the easiest ways of getting quick exposure for your blog.

roundup-posts

Though you may not be contacted for a roundup post, you can still get your blog in the roundup post in many ways.

One of the easiest ways is to submit your posts in sites holding "weekly and monthly roundup posts".

You can also contact the person who has previously held a round up post and ask them to hook you up the next time they conduct a round up post.

You can always use a tool such as DropMyLink to find these opportunities.

19) Engage in Social Media

Social Media is a very powerful tool if used in the right way. It is very important to engage on social media. It can be either be by keeping your opinions or by helping someone out.

social-engagement

Some bloggers consider it a time-waster but trust me it is super important if you care becoming an authority.

20) Make a friendly relation with influencers

Consider influencers as teachers. Make sure to respect and show them your appreciation.

This can be done in some ways. Few are:

  1. Share their article on the social media
  2. Link their resources in your posts
  3. Send them your appreciation via a mail
  4. Engage in social media with them

Though it may not be a direct Seo Tip, it is super useful.

21) Write Long Posts

If somebody asked me the best thing that somebody should follow to make a blog successful, it would be writing long informative posts.

A study shows a direct relation between post length and ranking which clearly implies that higher the word count greater would be the rankings.

But it should be meaningful too. Whenever you write a piece of content make sure you write only when you are in the mood and always make sure to pour your heart out while writing an article. Don’t let word count restrict you.

Also, don’t forget to format the content you write.

22) Do a Site Audit

Doing a site audit every once a year is very important. You can ignore this if your site is new.

Search Engine Watch says - “Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).”

Make sure to use a powerful tool like Semrush and Seo PowerSuite to get best results.

23) Add a About Us & Contact Us Page

Not only are these pages important to a reader but also from the Seo point of view. If you want to ensure that Google sees your site as an active blog and not a PBN make sure you add these pages.

The Moz tool counts it as spam if these pages are missing from a blog.

24) Creating a Round Up

I talked about Round Up Posts earlier too. Apart from contributing to a Round Up post, you can also create one.

create-roundup-post

You just need to get in touch with influencers and share with them your question. Most influencers love to contribute to such activities. Don’t expect very long answers.

You can either get their contributions through mail or by using Google Forms if you want things organised.

Make sure you choose a good question for your roundup post. Most people link to such posts from their about us page.

This makes it very important in terms of SEO. This is also very important if you are just starting a new blog.

25) Broken Link Building

Broken Link Building is the hottest babe in the town. Though the links you get from broken link building is priceless, it takes time and effort both to get the links.

The steps are super simple.

First, you need to find a broken link. You can use a tool such as Link Miner to find broken links.

Then you need to make a similar article and hope to get a link back. People appreciate when others invest time in finding a broken link on their web page. So they will be more than happy to substitute it with a similar article of yours.

You can find an extensive guide to Broken Link Building from Gotch Seo here.

26) Create an Infographic

“Guestographics”, a popular word in the SEO space. I regard it as the easiest way to get high-quality links.

But you need to invest in a good infographic to expect great results. The best thing about Infographics is that it will not only get you many shares but it easy to get it published on different sites with a short piece of content.

Also, make sure you add your contextual link with the text you provide with the infographic.

Harsh Agarwal says - “One of the primary concern of most of the Affiliate marketer is dealing with affiliate links from SEO perspective. One major way to make sure your affiliate site grows and doesn’t get penalised due to affiliate links is by making sure you are adding value to your layer of content.”

What is the solution then?

Make sure all you affiliate links do-follow. Do the same if you are using banners etc

You can make use of a plugin like “Pretty Links” to manage affiliate links.

28) Anchor Text

On-Page Seo is a very natural thing. I agree, many blogs are making it over confusing as to what needs to be done.

I know you must have read many tips on anchor text and ratios to be used. Until unless you are setting up a PBN, you should totally ignore all the crap about anchor text.

Rand Fishkin from Moz says -

You should totally ignore the stuff about anchor text and ratios.

Until and unless you are not creating a spammy website it won’t harm you in any way.

29) More links from one site - Good or Bad

I bet you would say bad. Why would somebody want many links from one site?

But the truth it doesn’t affect your site’s ranking if you have many links from one site pointing to your website.

So next time you have the opportunity to grab a link from a site you already have a link, go and grab it.

Trust me. It isn’t bad.

30) Link Relevancy

This is a very normal thing. I know you must have read a lot about these on other blogs.

The thing to understand here is that it is the very natural for a Seo blog to get a link from a Business or Marketing website, but it looks shady if you get the same link is from a fitness website.

But don’t over do this. It is normal to get links from here and there.

31) Get links for unmentioned stuff

When you read blog posts, you might have noticed an image with no source mentioned.

This usually happens.
You can always claim your unmentioned images in two ways-

1.Reverse image search your popular blog images
2.You can also set up Google Alert when somebody mentions your website or name.

After you find these opportunities, you only have to mail them get your link.

Simple. Right :)

32) Help Hacked Website

As many as 20,000 websites are hacked each day. And do you know the funny part, many site owners are unaware of it?

You can see sometimes hacked websites during a Google Search. You can easily approach these blog owners and tell them the solution.

This way you can easily ask for a link or a mention.

33) Blog Commenting

No, it's not lame to comment on three blogs a day.

Yes, I know that comment links are do-follow ones. I don’t care.

blog-commenting

The thing to understand here is that blog commenting is much more than just a link back. Make sure you regularly comment on related websites. This helps make connections that come very handy sometimes be it influencers or your readers.

No, I don’t recommend things like three blog comments a day. Do it when you like and doing it often will help.

34) Use Social Sharing Plugins

Shares are important as discussed earlier.

So how to get more shares!

sumome

Use social sharing plugins like Sumome. These helps increase your shares and also helps to make your content resonate all over the web.

There are many other free alternatives too.

35) Update Old Posts

I see many people telling - “I am out of ideas. I have written so many posts ..blah blah…”

update-old-post

Things are changing each day. Why can’t people update old posts? Not only will it be helpful in increasing search rankings but your readers will appreciate it too.

Make sure you when you update, you add a significant chunk of content and update the date too.

Don’t update content only when you are ranking but also when you are on the top, and you don’t want your rankings to drop.

Not only does “Jump” links help user to find the desired section of the post, but it also helps in SEO.

table-of-content

Sometimes Jump links are shown in the search results. This makes these links priceless and increases your CTR.

You can create them yourself or by using a plugin like Table of Content Plus. It also comes included in many themes. Just look for it.

37) Schema Ratings

Have you heard this word before?

Maybe!

Let me make it simple for you. Things like star ratings and author name that shows up in the search results come under schema ratings.

schema-ratings

Using this will certainly help you get higher rankings. Be it a review post or any other post it is highly beneficial for search engine rankings.

It makes the search result professional and increases CTR significantly.

38) Create a Resource

People like to read resources. Who doesn’t?

The important thing is that people also like to link to resources. Some blogs have a dedicated resources pages.

Getting links from these super important pages is crucial.

So next time you write a post make it a resource.

I hope you would have enjoyed reading the blog posts. You can always ask your questions below in the comment section below.

What are your useful SEO Tips? Share them below. I would love to add them to my list.

Google's Infinite Knowledge Snippet is Here! (It's Scary)

The title might sound scary, but my recent finding that I am publishing in this blog post might scare you more. (Though that's not my intention, just my views).

google infinite knowledge snippet

It all began several minutes ago (From the time I published this article).

I wrote an article on Keyword Research a while back and wanted to check my rankings for my related keywords quickly.

..and I found this:

google search results

I was stunned!

Google has been developing it's Machine AI since a long time: Rankbrain to understand the contents better.

Google's Infinite Knowledge Snippet is a prime example of it.

A lot of people started discussing the knowledge snippet on various blogs

The Infinite Google Knowledge Snippet will kill the traffic on Page 2 and sites ranking below the Top #5 positions completely.

SEO has been getting challenging and this looks like a major change in 2017 by Google that no one noticed yet.

Google haven't officially announced anything yet, but the future of SEO is certainly going to change as we saw in 2016.

Let me know your thoughts on the Google's Infinite Knowledge Snippet in the comments below..

Also, do share this article as much as you can.

SEO Sunday 2016 - December Week Three!

With the end of Week Three of this month (which is the indication that only one more Sunday is remaining in December), we bring the updates, events, and blogs of the previous week.

Let's us quickly browse through the SEO and Marketing updates - the

About SEO:

We all have read a lot of blogs and collected the information from all of them stating about SEO tactics, but there is 14 advance SEO tactics info that would not want to miss out.

Read More...

A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal.

To know more, click on the link below!

Read More...

44 SEO Experts talk about the Search Engine Optimisation trends in 2017. Different experts mean different opinions and insights about this industry.

Well, you are never at a loss when you have a chance to gain more information.

Read More...

This week's Whiteboard Friday by Moz talks about that how you can use Social Media and especially Twitter to drive in more traffic than your usual tactics.

Click on the link below to find out more.

Read More...

Whenever you publish any content, all you want it to reach to as many people as possible. Building a loyal audience isn't an easy job. You need to be better and unique than your competitors.

Reach and influence are the two most important aspects that you need to take care of always. Find out how can you do it so that your content marketing efforts can deliver the maximum ROI.

Read More...

Know more about the SEO industry development in 2016. How it became much bigger than its past year and what future does it hold in 2017.

Read More...

About Marketing and Blogs:

Creating a visual identity for any brand is the most challenging task. You might not be able to remember the name of the company, but you will always remember its logo.

A picture is worth a thousand words is a crucial statement for a brand to run long on billboards and in their audience's minds.

Check out the best and worst branding of 2016 in the link mentioned below!

Read More...

Adweek has picked up the top 10 best advertisements of 2016. And, trust us, they are bang on.

I do wonder, how creative can people get to bring out these brilliant ads to us.

Check out one of them -

To know the rest, click on the link mentioned below!

Read More...

Google’s search algorithm appears to be systematically promoting information that is either false or slanted with an extreme rightwing bias on subjects as varied as climate change and homosexuality.

Read More...

Read our other blogs at GoPBN.com

Know more about other updates?
Mention them in the comment section below, and we will update them along with your Name.

And...

..share this article with your friends and subscribe to get the latest news in the SEO industry!

GoPBN Product Update: Here is what we did in November

November!

Our most exciting month, the launch of our beta, new features added and my birthday! :)

GoPBN team is on a mission..

To make the best PBN Hosting platform which would help thousands of marketers and fellow SEOers build better and safer PBNs.

Ok, let's go for it. Here is what's new in GoPBN for the month of November 2016.

Locations Added

After having a discussion with several users, the number #1 request we get is to add more locations.

I heard them, had a word with my team right away, and we have added the following new locations in the Month of November:

  • Tokyo
  • Bangalore
  • London
  • Paris
  • Toronto
  • Ashburn
  • Sydney

That's right, a total of 7 new locations in just one month after the launch of beta.

Making it a total of 15 locations to choose from!

Already planning to more in the coming few weeks, if you have a request for a specific location then do hit me up on chat.

The Awesomest Cloud And ISP Providers

Very excited as we have integrated and added three new ISP providers this month

  • DigitalOcean
  • Vultr
  • Psychz

My team is always working on adding additional Hosting providers, ISPs and DNS providers where the APIs are currently being integrated.

If you have a request for a particular provider, then do let me know.

FileManager And Database Admin Makes it way!

The toughest challenge that we were facing was a way where we can build an extremely secure File Manager and Database Admin ensuring no footprints are left..

..and I am glad to introduce our One Click File Manager and Database Admin that can be accessed through your Client Panel.

To make things more secure, we have added a single click login feature for both the above feature through your panel.

WordPress One Click Auto Login

A lot of our users wanted more ease with the ability to login to WordPress with just a simple click and what we did?

We got into action and got our WordPress One Click Auto Login module working..

Now:

You don't have to through the complicated process of entering your login credentials all the time.

Just log in to your Panel, click on your domain name, and you will notice Login to Wordpress button.

What are we plan to work in the month of December?

I have got that covered for you..

  • Ability to switch to www or non-www with a click of your button from the panel.

    • We don't want you to go through any complicated process. Hence we will be adding this feature giving you more flexibility and diversification you can add to your PBNs.
  • More DNS, Cloud Providers, ISPs and Locations

    • This will be our top most priority; we want to keep adding more DNS, Cloud Providers, ISPs and location regularly to build the largest PBN Hosting platform offering the highest amount of diversification.

When are we going live?

This is still a very debate question that I discuss with my team every day.

While the team is working very hard, and our platform is 100% bulletproof, the cost involved to add more providers, ISPs, etc. is very high, so is our development cost.

To grow rapidly and build a better network and increase the size of our development team, we are looking to go live by the end of this month!

Yes! You heard that right..

The dates will be announced very soon.

I hope you are enjoying GoPBN, and if you have any feature requests, location requests or would like to offer your feedback about the platform, then that would make my day.

..Or you can simply drop by and say hello on chat :)

How is SEM different from SEO: (Know More) in 2 Minutes!

Search Engine Marketing, and Search Engine Optimization are related to each other, but there is still a difference between SEO and SEM.

There are still some people who are new to this SEM world, confuse it with SEO. So let me quickly tell you that how these two terms are related yet distinct.

I am not going to do an SEO vs. SEM comparison - it is just to show that how separate they are from one another.

Read the points below to understand that how is SEM different from SEO.

What is SEO?

I have already mention about SEO and its various other terms and definitions in one of my previous blogs - Read here...

But, let me explain to you what Search Engine Optimization is all about!

SEO as it is widely called, it is a technique of ranking your website in the SERPs in an organic way. It is a part of SEM where you can work with your keywords, meta tags and many other parts of your website and blogs and rank them organically without paying a single penny.

This is also known as White Hat SEO, where the admin is using all of the ethical ways to boost up his website on the search results page.

While, some people use various unethical means to rank their web page by not following any search engine guidelines. It is done by using wrong techniques and tactics just to rank on Page one and not care about the incon=me and traffic. This strategy is known as Black Hat SEO.

Nevertheless, if Google catches such websites, such websites can either be penalized or banned forever. It is not easy to play safely in Google's `eyes.

Search Engine Optimization is not an out of the blue concept. You just have to make sure that you target the right audience with right keywords and right content.

What does it include?

SEO is divided further into two broad segments -

On-Page SEO and Off-Page SEO

Let's know more about these two terms...

  • On-Page SEO:

On-Page SEO means when your website is ranking with the help of your own blog's content.

For example, your web page will rank better if you have proper a Blog Title, Headline, Meta Description, Images, Meta Tags, Texts, Keywords, Social Shares, Proper URLs, and much more.

It is when you are working hard on-site for your blog; search engine helps your web page to rank better.

While ...

  • Off-Page SEO:

Off-Page SEO means when your website is ranking from the help you naturally get from others.

In short, when people talk about you and your site, Google kind of trusts you. When other people refers to your site, Google helps you to rank better.

For this, backlinks and incoming links play the most important part of your website to rank well on the search engines result page. When organic sites link to your website, it is an Off-Site SEO method.

Are there any specific tools to carry out SEO?

Yes, there are various paid and unpaid tools available online for boosting up your SEO game. It is not unethical because you are within the guidelines of search engines.

These two articles sum up beautifully about the various SEO tools and software available online.

Checkout this article by seobook.com - Click here

And also...

This article by smallseotools.com - Click here

If you can understand the basics of SEO, you can always become a master of it.

What is SEM?

Search Engine Marketing honestly means marketing your web page or website and increasing its visibility on the SERPs by Paid Marketing (Advertisements) and by Organic Rankings (SEO).

It is a subject of which SEO is one chapter. It also includes various other parts such as Internet Marketing, Social Media Marketing (Know more about SMM glossary) and much more.

SEM is a technique when you want to drive traffic and sales to your website, so you market your product in search engines.

What does it include?

Search Engine Marketing also involves various techniques through which your website is highly visible to people in search results.

The best form of paid advertising is using Google Adwords. Here, Google helps your website to directly rank on page one for the particular keyword or long-tail keywords you pay for. You buy an advertising space because of the competitors or when your want your website to rank straight away without doing any optimization, so it helps you to get instant traffic on your site.

Also, you only pay for the clicks on your ads which are known as Pay-Per-Click (PPC). Even if your site ranks on the number one spot in the search results, you only have to pay when a user clicks on your ad. But that's how you are going to generate traffic if people visit your website.

SEM traffic is the most valuable traffic because here, you target your audience directly. They rely upon search engines for their queries, so there are higher chances of them landing on your page, and thus converting into a better ROI for you.

Are there any specific tools to carry out SEM?

Yes, there are many tools available to perform a better SEM technique.

These tools will help you to increase your site's visibility in the search engine results page.

Check out this article by digitalvidya.com for detailed information - Click here

And also by, cardinalpath.com - Click here

So exactly how is SEM different from SEO?

SEO vs SEM difference!

As I mentioned above, SEM is a form of marketing about your website in the search results whereas SEO is a type of SEM which is bringing traffic to your website organically.

As I said above, these two terms are related to each other but are still not the same so do not get confused with these two simple terms.

Which technique is usually used?

Search Engine is used extensively because websites tend to target a particular audience for getting additional traffic on their site. Any which ways, if people use SEO strategies, it is still a part of SEM.

But admins still prefer for paid advertising as it generates better and faster results than having organic traffic.

What are your thoughts about them?

Leave your comments below..

and..

..share this article with your friends and subscribe to get the latest news in the SEO industry!

SEO Sunday 2016 - November Week Four!

We are moving to the last week of November, thus, giving me a panic attack of the fact that only a few more weeks are remaining for 2016 to vanish.

With every SEO Sunday, I don't realise that how a week has passed by so quickly.

While you can check out the SEO Sunday 2016 - November Week Three blog here.

And with that, let's quickly browse through the updates that happened during the previous week.

About SEO:

So the latest news about Google is that it is testing out the new images sitelinks feature for its users. It will be a picture extension link which would display below the search results query.

P.S. It is still in the testing zone and not launched anywhere. Once there is confirmation progress, we would update you guys.

Read More...

During the earlier SEO days, whenever there were any issues or errors on your website, you would come to know at such a point when it was too late to correct it.

But today, with the help of automated server logs and basic scripting reporting, you can know the issue within seconds to be able to resolve it quickly.

Read More...

The current trend of letting the users enjoy a quick read about your latest blog, websites admins are making their articles AMP (Accelerated Mobile Pages) Friendly.

With the help of the below-mentioned link, you will learn about - how to make your Wordpress website AMP friendly and boost your SEO.

Read More...

There are many people out there in the market who use different types of Black Hat SEO techniques to rank high, gain more traffic and money. But instead of you following them, why don't you learn from them and use those tricks into your White Hat SEO techniques.

Learn about such tricks confessed from a retired Black Hat SEO Guru below!

Read More...

There are millions of people out there who work out with new experiments related to SEO every day.

But you should read about these six experiments mentioned in the below link.

Read More...

About Marketing and Blogs:

Many marketing strategies are floating around the internet which promise you to generate more sales using Twitter. But when you try to execute them, it's all a flop.

Instead, you can try these simple Marketing Strategies that would work for you.

Read More...

Are you confused with your Advertising proposal execution between social media and the traditional media?

Click on the link below to understand these two mediums which would help you to choose wisely.

Read More...

In this article, the author talks about that how HR team can benefit themselves by adopting certain marketing practices from the Marketing team.

Read More...

There are two kinds of situations for a person who wants to start his own business - Either he started and failed or has an idea in his mind but is not able to take that idea forward.

Follow the mentioned strategies in the link below which would help you to make your business perform better than ever.

Read More...

And this one is for the small business founders, who could help their business stand tall in the market despite having big companies as their competitors.

Read More...

If you are making a marketing plan especially around the Holiday season on Facebook, then this blog regarding the Facebook Marketing Tips would surely help you out to make some good decisions.

Read More...

Read our other blogs at GoPBN.com

Know more about other updates?
Mention them in the comment section below, and we will update them along with your Name.

And...

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The Fake Traffic Attempts by imitating Google.com as ɢoogle.com

Earlier today, while going through my Google Analytics details I saw an unusual spike in traffic.

ɢoogle-com traffic

Made me wonder, one of my article written on GoPBN might have gone viral..

While digging in further to find out the source of traffic, I found this:

secret-google-com

Something I have never ever seen before in my Google Analytics, that made me wonder what exactly is

Secret.ɢoogle.com (Do Not Visit the Website)

Please See: It's not secret.google.com it's Secret.ɢoogle.com

I quickly copied the URL and pasted the link on my Chrome and I was re-directed to

money.get.away.get.a.good.job.with.more.pay.and.you.are.okay.money.it.is.a.gas.grab.that.cash.with.both.hands.and.make.a.stash.new.car.caviar.four.star.daydream.think.i.ll.buy.me.a.football.team.money.get.back.i.am.alright.jack.ilovevitaly.com/#.keep.off.my.stack.money.it.is.a.hit.do.not.give.me.that.do.goody.good.bullshit.i.am.in.the.hi.fidelity.first.class.travelling.set.and.i.think.i.need.a.lear.jet.money.it.is.a.secret.%C9%A2oogle.com/#.share.it.fairly.but.dont.take.a.slice.of.my.pie.money.so.they.say.is.the.root.of.all.evil.today.but.if.you.ask.for.a.rise.it’s.no.surprise.that.they.are.giving.none.and.secret.%C9%A2oogle

That looked something like this:

fake secret google com

The site was full of cookies that were set into my browser which could have let to hacking attempts, I quickly deleted all my cookies and cache.

How did the spammers pull off this stunt?

To be precise, it’s Latin Letter Small Capital G, also known as Unicode 0262.

The G is the special character in that subnet that reflects xn--oogle-wmc.com

A quick advice.. stay away from this link and do not click on this link.

Kindly share the article on social media and update your fellow webmasters, team members and colleagues and help them stay alert..